Yes. Amazon says sellers must follow communication and community guidelines when engaging with customers about reviews. On the Customer Reviews tool page, Amazon explicitly says sellers must not attempt to influence ratings, ask customers to remove negative reviews, or ask them to post positive reviews.
What does Amazon say sellers cannot do?
Amazon’s Communication guidelines say permitted messages may not include language that:
- incentivizes or persuades the buyer to submit a positive review
- requests removal of an existing product review
- requests a review only if the buyer had a positive experience
- repeats the same request for a review or seller feedback on the same order
That language is one of the clearest policy boundaries Amazon gives sellers around review-related messaging.
Does Amazon allow sellers to request reviews at all?
Yes, through approved paths. Amazon’s Communication guidelines say sellers may send proactive permitted messages to request a product review or seller feedback, but those requests still have to stay inside Amazon’s rules.
The rule is not “never ask.” The rule is “do not influence, filter, or pressure the response.”
How does this relate to Amazon’s broader community rules?
Amazon’s Community Guidelines say compensated or incentivized reviews are not allowed, and that reviews should reflect honest, unbiased product experience.
Taken together, the communication rules and community rules point in the same direction: sellers can use approved review-request tools, but they cannot shape who responds or what the response should be.