Amazon says the Customer Reviews tool helps eligible sellers track reviews, respond to customer concerns, and uncover product insights. On the Customer Reviews tool page, Amazon says sellers can use it to monitor product reviews from the last 12 months and contact customers who leave ratings under three stars.
What does Amazon say the tool is for?
Amazon says on the tool page that the Customer Reviews tool lets sellers view and respond to product reviews, resolve customer concerns, and identify ways to improve products.
Amazon presents it as both a customer-service tool and a product-feedback tool.
What action does Amazon say sellers can take?
Amazon says on the same page that when a customer leaves less than a three-star rating, sellers can click Contact Customer to offer a courtesy refund or ask for more information.
The page frames that contact as a way to clarify issues and improve customer satisfaction.
What else can sellers do inside the tool?
Amazon says the tool page allows sellers to:
- view reviews from the last 12 months in chronological order
- filter reviews by star rating, contact status, time period, and other criteria
- monitor feedback after major shopping events
- use review patterns to uncover product insights
That makes it broader than a simple inbox. Amazon is positioning it as an operational review-management surface.